Article: Investing in Private Companies: Risk Management Tips for the Minority Investor 

By Reuben Buchanan, Integral Capital Group 

In today's information highway there is no shortage of advice on how to successfully invest in the stock market, but very limited information on how to invest into private companies.  This is especially more tricky if you are a minority investor and have no control in the company.  The main difference between investing into public ASX listed companies, and private ones is liquidity.  There is no ready market for private companies should you wish to exit your position. 

The only way you can really get out of the investment is when there is a liquidity event, such as a trade sale or IPO, initial public offering of a firm's first sale of shares.  This may take years, if ever, so there are certain steps you should take prior to investing into your neighbours ' exciting new venture that's sure to go global'. 

How can I become a private investor?

Anyone can become a private investor, but in order to be a successful one there are some risk management tips you should heed first:- 

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You need to have capital that you invest and a willingness to accept risk without the investment, ie. only money you can afford to lose.

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It's best to have some experience of running your own successful business or businesses.  The more experience the better.

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You need to be keen to get involved in start-ups and developing companies in a hands on way should the need arise.

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Do plenty of due diligence on the promotor through ASIC and other background searches.  Get some references from the promoter and check up on them.  You basically want to know what kind of track record they have behind them, and also if they are an honest and trustworthy person.

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Get the private company or promoter to clearly justify the valuation to you.  Question them on it.  Ask yourself, is the business really worth what they are asking?

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Get some good legal representation and make sure your lawyer has previous transaction experience.  Get them to review the shareholders agreement and make sure you have a qualified accountant go over the projection assumptions. 

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Spread your risk across multiple investments.  Don't put all your eggs in one basket.  Don't get too excited about the first boat that docks at your shores.

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Keep your money onshore.  As soon as it leaves Australia, you have no protection under ASIC corporations law.  If you lose your money, you are on your own and you can pretty much kiss it goodbye.

Last but very not least, follow your gut instincts.  If you don't feel good about a deal, or an individual at the first meeting, or there is something not right about the deal, just let it go.  There will be plenty more where they came from.  As a real estate agent once said to me, 'the deal of a lifetime comes by almost every week'.

Reuben Buchanan is a corporate advisor for Sydney based advisory firm, Integral Capital Group.  Reuben's primary role involves raising capital for both public and private companies, of amounts between $1m and $10m.  Reuben Buchanan has 13 years experience in the investment, stock market and financial media industry.  Reuben Buchanan founded the Wealth Creator Magazine in 2001 which is still a highly regarded business and investment publication in Australia.  Reuben also established a national events business, Wealth Creator Books, Wealth Creator Radio Show, and the Wealth Creator TV Show which aired on Foxtel in 2005.  Reuben Buchanan sold the Wealth Creator Group in 2005 and has since been working with the Integral Capital Group as a Corporate Advisor.

Reuben Buchanan has been interviewed by various publications including Ad News, Leadership and Publish Magazine, and has spoken at leadership conferences, RMIT University, Sydney University and the Australian Institute of Management.  Reuben is a regular contributor of articles on investment and capital raising.